Archive for the 'Free Advice' Category

Free Website Traffic : no such thing if you want to make money

It *is* possible to generate free visitors to your website, but it will cost you time.


Traffic will always cost at least one of two things:    TIME or   MONEY.


First, you can spend time

Writing & submitting Articles

Running a Blog

Participating in Forums

Being active on Social Media

But if you only depend on driving traffic via your own efforts  … your income will be strictly limited by the amount of time you can work.

And that’s a recipe for too much work  …   and not enough income!

Next, you can spend money:

Buying PPC Ads on Google, Yahoo, or MSN

Purchasing Ezine Ads

Doing Media Buys

Paying for Search Engine Optimization

That allows you to reduce the burden on your time  … but you still need a bunch of cash!

34 Rules For Entrepreneurs

The following is a great framework for any entrepreneur – at any stage of their development.   The list contains true words to live by, great tips to improve any business, and a fairly comprehensive checklist for ‘must do’ business practices.


  1. It’s got to be a BIG idea that you, your team and your customers can “get” in seconds.
  2. Strive to create 10x — 100x in value for any price you charge. Your rewards are always proportionate to the value you provide.
  3. You must charge a premium price so you have a large margin to provide an extraordinary value & experience.
  4. Provide a ‘Reason Why’ customers should do business with you and pay you a premium.
  5. Get paid before you deliver your product or service. And when possible figure out how to create recurring revenue from transactions.
  6. You get to make the rules for your business. Don’t let industry norms dictate how you’ll work or who you’ll work with.
  7. Create your business around your life instead of settling for your life around your business.
  8. Consistently and constantly force yourself to focus on the ‘critically few’ proactive activities that produce exponential results. Don’t get caught up in minutia & bullshit.
  9. Seek to minimize start-up risk but have maximum upside potential.
  10. Get your idea out there as fast as possible even if it’s not quite ready by setting must-hit deadlines. Let the market tell you if you have a winner or not. If not — move on and fail forward fast! If it’s got potential — then you can make it better.
  11. Find partners and team members who are strong where you are weak and appreciate being paid on results.
  12. Your reputation always counts. Honor your obligations and agreements.
  13. Never, ever get paid based on hours worked.
  14. Leverage your marketing activities exponentially by using direct response methods and testing.
  15. Measure and track your marketing so you know what’s working and what’s not.
  16. Bootstrap. Having too much capital leads to incredible waste and doing things using conventional means.
  17. Your partners and employees actions are their true core — not what they tell you.
  18. Keep asking the right questions to come up with innovative solutions. “How?”, “What?”, “Where?”, “Who Else?” & “Why?” open up possibilities.
  19. You’ll never have a perfect business and you’ll never be totally “done”. Deal with it.
  20. Focus most of your time on your core strengths and less time working in areas you suck at.
  21. Make it easier for customers to buy by taking away the risk of the transaction by guaranteeing what you do in a meaningful way.
  22. Always have something else to sell (via upsell, cross-sell, follow-up offer, etc) whenever a transaction takes place. The hottest buyer in the world is one who just gave you money.
  23. Always go back to your existing customers with exceptional offers and reasons they should give you more money. It’s 5x less expensive to sell to happy customers than go find new ones.
  24. However the flip side is – fire your most annoying customers. They’ll be replaced with the right ones.
  25. The marketplace and competitors are always trying to beat you down to a commodity. Don’t let that happen.
  26. Develop and build your business’s personality that stands out. People want to buy from people.
  27. Create your own category so you can be first in the consumer’s mind.
  28. Go the opposite direction competitors are headed — you’ll stand out.
  29. Mastermind and collaborate with other smart entrepreneurs if they have futures that are even bigger than their present.
  30. Celebrate your victories. It’s too easy to simply move on to your next goal without acknowledging and appreciating the ‘win’.
  31. Make your business AND doing business with you FUN!
  32. Do the unexpected before and after anything goes wrong so customers are compelled to ‘share your story’.
  33. Get a life! Business and making money are important but your life is the sum total of your experiences. Go out and create experiences & adventures so you can come back renewed and inspired for your next big thing.
  34. Give back! Commit to taking a % of your company’s sales and make a difference. If this becomes a habit like brushing your teeth pretty soon the big checks with lots of zeros won’t be scary to write. If you think you can’t donate a percentage of your sales simply raise your price.

Source:  Yanick Silver

Watch Out For “Forced Continuity Programs”

If you haven’t already, you will very often come across a product or service that is offered at an incredibly low “teaser” price, almost too good to be true.   But what you really need to be watching out for, buried in that incredibly LONG sales page, or footnoted in the terms and conditions, is words that say to the effect that you are also opting into some kind of repetitive monthly billing for a related product.   That billing, which usually kicks in 30 days later, or maybe even a few days, is what is being called “FORCED CONTINUITY”.

It is not to say the teaser product and the related product aren’t good, that’s for you to judge and for you to afford, but it’s a subtle sales technique designed to capitalize on : (1) getting your credit card or payment information in the first place for the teaser product and then (2) automatically billing the same information repetitively for what ever time period you inadvertently opted in for.

It also takes advantage of your propensity to speed read or skim these LONG sales letters, which usually are incredibly well written, with perfect eye catching ad placement and “click here to order” buttons every few paragraphs, even before you reach the end of the letter.   The latter is a hint in itself !

From the Seller’s viewpoint, Forced Continuity is a wonderful income stream, rarely an advantage to the Buyer.  In the hands of a predator or unscrupulous Seller, it can be a real pain to reverse the charges to your bank account, or even stop the process.

CD and Book clubs,  membership sites, credit card services and other businesses often use this business model because people are inclined to “do nothing and every month we’ll automatically bill or ship you…”    They are counting on people forgetting when the 30 days or whatever time is up, and you can be sure the time will slip by very quickly.   The wakeup call, and usually the only forewarning notice you’ll receive, is when the automatic charge to your bank account or credit card appears.   Murphy’s Law will tell you, it’s never at an opportune time.

Bottom line :  take your time in reading sales pitches, Internet or even mailed to you.   Think about this every time you take out your credit card, and look for those subtle and tucked away opt in words.  Make it your decision to purchase and afford the add-on products.

Red Flags

Remember that I recommended you run any Internet or mail offer thru a Google scam check before giving out your credit card information.   Even if the amount seems like a pittance and you think you won’t miss it ! 

Put yourself in the shoes of the other other guy – the Seller or whoever is making you the enticing offer.   If they can get a mere 500 people to send them $1 in a day, that’s a pretty good day isn’t it ?  

 You want to be on the receiving end of this cash flow . . . not the sending side.

 Anyway, here are some “Red Flags” that should remind you to calm down and think twice before handing over any of your hard earned money for what’s usually a camoflagued get rich quick scheme.

Red flag #1) Luxury cars, yachts and cash prominently figured on the top or the sides of main page. This is 100% indication of get rich quick scheme.   A legitimate business owner does not need to flash his riches.

Red flag #2)


The benefits and pay were above normal for my area so you can imagine how thrilled I was to Discover a system that I could use to work from home at my computer and make more money in one day than I used to make all month.

The majority of scammers wants you to believe that they just discovered some magic system from a friend, a millionaire or by accident. This plays on your fantasies that you can find a job the same way you may find a $100 bill.   Another popular way of trying to entice you is to tell you that they tried most of the programs on the market and they only found 2-3 that work.   Both approaches are huge red flags.

Red Flag #3)


My system is so simple that anyone, even beginners, can finally learn what it takes to make Real Money Working at Home from a computer.

What he is trying to tell you subliminally: You do not have education or experience to make money. This plays on our dreams that we do not have to work to get good jobs or money. You know that is not true in real life.

Red flag #4)


Live the lifestyle that you want – freedom, vacations, money.

Interpretation: Get Rich Quick.

Red Flag #5)


Finally use a NEW proven, fool-proof system that Works

There are no fool-proof systems of making money other than putting it in your bank savings account. Another way to entice you is to tell that system is established and only a few well connected individuals know about it.

Red Flag #6)  He posts his sales accounts. It is a worthless advertising ploy. Anybody with Excel or Quicken can do it in an hour tops.

If you see a website with one or more red flags you can be sure you will not make too much money from information he sells. Usually the owner of the program will want you to resell his program which is his goal :  get money from you and to make you his affiliate.

Avoid the hint of MLM

I don’t buy into the much hyped MLM type programs that are prevalent on the Internet.   Buy in and buy some product from your sponsor, then recruit others to buy product from you.    That may work if you genuinely need the product, as well as the people in your income stream pipeline, but I haven’t seen that product yet.  

Health and Going Green products have potential, but most of them are fads and have not proven their long term sustainability to be recurring income producers. 

I definitely recommend avoiding the “systems” that have you buying the system to sell to other people who in turn will sell the system to others, and so on,  ad infinitum.      I think you understand what I’m getting at.   The underlying product ultimately has to be real and of value to someone, otherwise guess what !   The last person to buy in is left holding an empty bag.

There is no magic bullet or magic spigot to turn on if you’re the average person trying to start on online business.   It will take work, focus, commitment, perserverance, investment . . . the Internet is no different from any other business.

Upfront And Basic Advice

 Above all :  be patient . . . Rome and Internet businesses weren’t built in a day.   

 Guard your credit card and bank account with a venegance.

 Take everything one step at a time.

 Don’t quit your day job.

From my experiences : 

 1.   If you get an email asking you for money for any magic bullet system or cash flow 15 minutes after you “plug in”, don’t reach for your credit card just yet.    Those systems don’t exist.

2.   Always, always . . . do a Google search with the program or seller’s name in quotes and also the word “scam”.    I know it sounds cynical, but you’d be amazed how much information precedes your looking at what looks like a brand new offer hot off the presses.    Some of these programs have been around for years, sold to others and rehashed in pretty much the same format and look.   Look at other people’s experiences before you put your credit card on the line; it may even save you time and precious money !

3.   Beware of the $1.00, $2.95, $5.95, etc come-on’s or trial subscriptions.    Asking for your credit card information should be a first warning bell.   Take time to read and print out the “terms and conditions” before giving out any personal information.   Nine times out of ten, the teeny bit of money you just committed to (no harm done, right ?  –  wrong !) will roll over into a permanent subscription of $19.95 per month, $24.95 per month . . . I’ve seen higher.  

The trial periods are often as little as 7 days.   And who marks their calendar, or even remembers these pending charge to your credit card or bank account ?    I guarantee the seller’s computer system does !  And forget the sanctity of weekends when you’ll see a bank charge and the seller’s customer service center is closed.

 to be continued . . .

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